Various types of Ads

Search Ads

The first and foremost type of Ads is search Ads as the name suggests search ads are those Ads that are generated by searching something on the search engine. For example- You search for shoes online on google, the first few results shown by google are preferred ads which are considered to be search ads. They are paid ads and each click on such links is paid.

Display Ads

Display Ads are somewhat similar to search ads the only difference is that in a display ads there is the corresponding image depicting the product. For example- Shoes online the result on google come ups with the various links and sometimes there is the option showing various platforms selling shoes online containing an image, price, and the e-commerce site name and clickable links attached to it.

E-mail Marketing

E-mail Marketing is another form of ads one works to achieve the results in e-mail marketing works by interacting with your clients over the e-mail. For this, you need to maintain a proper mailing list and also to stay connected with them need to send them with various ads as the clients in the email list are your customers and are willing to see the advertisements and targeting them can increase the impression on your ads increasing the visitors.

Remarketing Ads

Remarking Ads can go miles if taken care of properly. Retargetting the customer who once come to your site but didn't really make a conversion. Targetting such an audience makes it easy to bring them to your site and perform conversions. 

Social Media Ads

Social media ads are the best form of ads to gain the customer as everyone is on some of the other social media platforms. You can run ads on various platforms including Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Etc.

Conclusion

Advertisements are the best way to gain an audience base, for which every business strives. As the motive of any business is to gain customers and convert the leads to generate revenue.

While showing the advertisements to the clients the motive is to make the client aware of your brand and if possible make them click on that particular advertisement and then finally generate a lead.

Various types of Ads are there search ads, display ads, social media ads, remarketing ads, etc. There are also many benefits to the advertisement your clients will be aware of your brands, Built trust for a particular brand.