Can a product be marketed without using ads?

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People who are marketers know that marketing is not at all simple it too requires a lot of innovation in terms of presenting the product to the target customer and that too making the customer realize that they need to by the product we are here to sell.
In this digital era, everything has to be digitalized in order to reach a larger audience. So, there are many ways by which a company can market their product. Even avoiding ads have a look.
Social Media Marketing
No one is unaware of the social media platforms. We all are actively available at all platforms including Facebook, Twitter, Instagram. Talking about above mention social media a company or a person can reach to wide large and distinguish audience by posting a single time. Using hashtags and joining groups related to the product in order to the target audience is a great way to start.

Video Marketing
Video marketing is one of the important and powerful tools to connect with your audience. Youtube videos are in great trend nowadays, and many people prefer to watch videos. Presentation in videos is very important as it can impact the buying decision of many. So try to keep the video short and include all the important points which need to be there and present it in connecting and friendly way so that customer feels relatable. Including infographics would also be a great option.
Answering on Quora
Traffic from various countries is available on quora. Using quora is a really great idea as it will include traffic from various countries and the response you will receive is massive. So presenting your product in the form of answering a question would lead to great conversions.
Content Marketing
Content is the key to online marketing so it is the most important way to market anything. All the above-discussed ways require content in some of the other ways. And contents play a vital role in the marketing strategy, as the right content can get you many engagements to your content and may result in conversions as well. 

Closing statement

Apart from the above-mentioned marketing ways, there is few more way and maybe in the future, there would be more ways too but above mentioned remains the constant. No matter how many more ways to market your product comes and goes remember to connect with your customers and then any marketing strategy would work. 

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